Choosing the right type of phone number is crucial for your business communication strategy. Shared and dedicated numbers each have their own advantages and considerations. Understanding the differences can help you make an informed decision that best suits your business needs. What Are Shared Numbers? Shared numbers are telephone lines
SMS marketing is a powerful tool for businesses looking to engage customers directly and effectively. Crafting high-converting SMS copy is essential to maximise the impact of your campaigns. Here are some expert tips, complete with real-world examples, to help you write compelling SMS messages that drive results. 1. Keep It
When it comes to cloud communications, Twilio has long been a go-to choice for businesses worldwide. However, for Australian companies seeking a more tailored and locally supported solution, Mobile Message emerges as the superior alternative. Here’s why Mobile Message is the best choice for your business communications needs in
When it comes to choosing a marketing channel that delivers fast, reliable engagement, SMS often outperforms email. While email still has its place, SMS stands out for its instant visibility and impressive open rates. Here’s why SMS is the superior choice for your marketing efforts, backed by real statistics
![SMS vs RCS: Which Is Better for Business? [2025]](/content/images/size/w600/2024/12/DALL-E-2024-12-13-15.28.46---A-creative-and-dynamic-illustration-of--SMS--and--RCS--engaging-in-a-karate-match.--SMS--is-depicted-as-a-simple-cartoon-text-bubble-wearing-a-white-k.webp)
As a business owner, your top priority is choosing a communication channel that’s reliable, cost-effective, and universally accessible. When comparing SMS (Short Message Service) and RCS (Rich Communication Services), it’s clear that SMS remains the stronger option right now. Here’s why: 1. Established Reliability and Reach SMS
As you consider the best way to reach customers directly on their phones, the choice often comes down to SMS (Short Message Service) or MMS (Multimedia Messaging Service). Both can get your message onto a mobile screen, but there are key differences that matter for your bottom line. Here’s
SMS, or Short Message Service, was originally designed with a length limit of 160 characters. This limit dates back to the early development of mobile standards, when networks, phones, and data storage were far more limited than they are today. The idea was to create a messaging system that could
The 160-character limit for SMS (Short Message Service) dates back to the early days of mobile communication standards. In the late 1980s and early 1990s, when the GSM (Global System for Mobile Communications) standard was being developed, engineers had to work within strict technical constraints. They needed a message length
Choosing the right bulk SMS provider is crucial. Your customers deserve reliable, fast, and cost-effective communication. Don’t settle for second-best—your brand’s reputation and bottom line depend on it. Here’s what you should demand in a provider and why Mobile Message stands apart. 1. Transparent Pricing and
An SMS API (Application Programming Interface) is basically a tool that lets your software or app send and receive text messages automatically, without you having to step in manually. Think of it as a direct line between your application and a messaging service. Instead of logging in somewhere and typing
An SMS gateway is a specialised service that allows you to send and receive text messages through a computer application. Rather than typing out each message on a phone, you use a centralised platform designed to manage large volumes of texts. Many businesses rely on this technology for order confirmations,
A bulk SMS service is a powerful communication tool that allows businesses to send large volumes of text messages to their customers, employees, or stakeholders quickly and efficiently. Whether you’re running a marketing campaign, sending updates, or delivering important alerts, bulk SMS services ensure your messages are delivered directly
