How Much Does SMS Marketing Cost Per Text?

SMS marketing is one of the most cost-effective ways to communicate with customers, but the cost per text can vary depending on several factors. Here, we’ll break down what influences the price of SMS marketing and how much you can expect to pay per message.

Factors That Affect SMS Marketing Costs

1. Volume of Messages
   The more messages you send, the lower the cost per SMS. Many providers offer tiered pricing, meaning businesses sending large volumes can enjoy significant discounts.
2. Destination
   Costs vary based on where you’re sending your messages. Sending within Australia is generally cheaper than sending to international numbers.
3. Service Provider
   Different providers offer different pricing structures. Some include additional features like delivery reports, personalisation, and analytics, which may affect the overall cost.
4. Sender ID or Customisation
   Using a custom sender ID or long code (dedicated number) may incur extra fees. However, this can enhance brand recognition and customer engagement.
5. Features and Integrations
   Advanced features like automation, APIs, or integrations with your CRM system may increase costs, but they also add value to your campaigns.

What’s the Average Cost Per SMS?

In Australia, SMS marketing typically costs between 2.5 to 4 cents per text for standard national SMS messages, excluding GST. For smaller campaigns, the cost may be slightly higher, while large-scale campaigns can achieve lower rates.

At Mobile Message, we offer competitive pricing tailored to suit Australian businesses. For high-volume campaigns, our pricing can go as low as 2.5 cents per SMS, making it an affordable and scalable solution.

Why SMS Marketing Is Worth the Investment

While there’s a cost per text, SMS marketing consistently delivers a high return on investment (ROI). With open rates exceeding 90%, it’s an incredibly effective way to reach your audience. A well-timed, targeted message can drive engagement, increase sales, and strengthen customer relationships.

How to Reduce SMS Marketing Costs

• Choose the Right Provider: Look for transparent pricing with no hidden fees.
• Target Your Audience: Send messages only to recipients likely to engage, reducing wasted spend.
• Leverage Bulk Discounts: Consolidate your campaigns to take advantage of lower rates.
• Use Automation: Schedule messages strategically to maximise their impact without manual effort.

Get Started with Mobile Message

At Mobile Message, we make SMS marketing simple and affordable. Our platform includes advanced features like personalisation, scheduling, and analytics at no extra cost. Plus, with our Bulk SMS solutions, you can save even more as your campaign scales.

Conclusion

The cost of SMS marketing per text varies depending on volume, destination, and provider, but it remains a cost-effective way to connect with your audience. With Mobile Message, you can access competitive pricing, powerful tools, and the support you need to make your campaigns a success. Ready to get started? Visit Mobile Message today!