Tips for Writing High-Converting SMS Copy

SMS marketing is a powerful tool for businesses looking to engage customers directly and effectively. Crafting high-converting SMS copy is essential to maximise the impact of your campaigns. Here are some expert tips, complete with real-world examples, to help you write compelling SMS messages that drive results.

1. Keep It Short and Sweet

With a limit of 160 characters, brevity is key. Focus on delivering your message clearly and concisely. Avoid unnecessary words and get straight to the point to ensure your message is easily understood and actioned.

Example: Hi Sarah! Enjoy 20% off your next purchase at our store. Use code SAVE20 at checkout. Shop now: [shortlink]

This message is direct, offers a clear benefit, and includes a call to action with a short link for easy access.

2. Personalise Your Messages

Personalisation can significantly increase engagement. Use the recipient’s name or reference their previous interactions with your business. Personalised messages make customers feel valued and more likely to respond positively.

Example: Hey John, your favourite jacket is back in stock! Grab yours today before it sells out again. Click here: [shortlink]

By addressing John by name and mentioning a product he’s interested in, the message feels tailored and relevant.

3. Include a Clear Call to Action (CTA)

A strong CTA directs your customers on what to do next. Whether it’s visiting your website, making a purchase, or redeeming a discount, your CTA should be clear and compelling.

Example: Limited time offer! Book your summer getaway now and save 15%. Reserve your spot today: [shortlink]

This message clearly tells the recipient to take action by booking their getaway, emphasising urgency with "limited time offer."

4. Time Your Messages Appropriately

Sending messages at the right time can enhance their effectiveness. Consider your audience’s schedule and time zones to ensure your SMS reaches them when they are most likely to engage.

Example: Good morning! Don’t miss our morning flash sale from 9 AM to 12 PM. Up to 50% off selected items. Shop now: [shortlink]

Scheduling the message for the morning ensures it catches recipients when they’re starting their day and more receptive to deals.

5. Use Urgency and Scarcity

Creating a sense of urgency or scarcity can motivate customers to act quickly. Limited-time offers or exclusive deals encourage immediate responses.

Example: Hurry! Only 5 spots left for our exclusive webinar on digital marketing. Register now: [shortlink]

This message leverages scarcity ("only 5 spots left") and urgency ("hurry") to prompt immediate action.

6. Provide Value

Ensure every message offers value to your customers. Whether it’s a discount, useful information, or an exclusive update, valuable content builds trust and keeps customers engaged.

Example: Thank you for being a loyal customer! Enjoy a free gift with your next purchase. Visit us today: [shortlink]

Offering a free gift rewards loyalty and encourages repeat business.

7. Test and Optimise Your Messages

Continuous testing is crucial for improving your SMS campaigns. Experiment with different wording, CTAs, and sending times to see what resonates best with your audience. Use Mobile Message’s analytics to track performance and refine your strategies for better results.

Example: Run A/B tests with variations like:

• Version A: “Save 20% on all items today only! Shop now: [shortlink]”
• Version B: “Today only: 20% off everything! Don’t miss out: [shortlink]”

Compare which version garners higher engagement and conversions.

8. Ensure Compliance with Regulations

Adhering to anti-spam laws and best practices is essential for maintaining your reputation and avoiding legal issues. Make sure you have consent from recipients and provide an easy way for them to opt-out.

Example: Exclusive offer just for you! Reply STOP to unsubscribe. Enjoy 25% off your next order: [shortlink]

Including an opt-out option ensures compliance and respects customer preferences.

9. Leverage Automation and Integration

Automating your SMS campaigns can save time and ensure consistency. Integrate SMS with your CRM or eCommerce platform to trigger messages based on customer behaviour, such as abandoned cart reminders or post-purchase follow-ups.

Example: Hi Emily, you left items in your cart. Complete your purchase now and get free shipping! [shortlink]

This automated message targets Emily specifically based on her recent activity, encouraging her to complete her purchase.

10. Monitor and Analyse Performance

Regularly review the performance of your SMS campaigns to understand what works and what doesn’t. Key metrics like open rates, click-through rates, and conversion rates can provide insights into your campaign’s effectiveness. Utilize Mobile Message’s reporting tools to gather and analyse data for continuous improvement.

Example: Track metrics such as:

• Open Rate: Measure how many recipients opened your SMS.
• Click-Through Rate: Track how many clicked on the links provided.
• Conversion Rate: Assess how many completed the desired action, such as making a purchase or registering for an event.

Maximise Your SMS Marketing with Mobile Message

Writing high-converting SMS copy is just the beginning. To fully leverage the power of SMS marketing, partner with a reliable provider like Mobile Message. Their user-friendly platform, transparent pricing, and comprehensive support make it easy to create, manage, and optimise your SMS campaigns for maximum impact. Visit our pricing page to find a plan that suits your business needs, or contact us to get started today. With Mobile Message, you can turn your SMS marketing efforts into a powerful driver of business growth.