What is an SMS Broadcast?

What is an SMS Broadcast?

An SMS broadcast is a powerful tool that allows businesses to send a single message to a large group of recipients simultaneously. Whether you’re running a promotional campaign, sending emergency notifications, or sharing updates with your customers, SMS broadcasting ensures your message is delivered quickly and efficiently to everyone on your list.

Here’s everything you need to know about SMS broadcasting and why it’s an essential part of modern communication.

How Does an SMS Broadcast Work?
An SMS broadcast uses bulk messaging technology to send the same message to multiple recipients at once. Platforms like Mobile Message make this process seamless by providing easy-to-use tools for creating, scheduling, and sending your messages.

Simply upload your contact list, craft your message, and hit send—the platform takes care of delivering your message to all recipients, whether you’re targeting dozens, hundreds, or thousands of people.

Why Use SMS Broadcasting?
SMS broadcasting is an efficient way to reach your audience instantly, with open rates that far exceed other communication channels like email. Here are some key reasons businesses rely on SMS broadcasting:

  • Speed: Messages are delivered almost instantly, making SMS ideal for time-sensitive communication.
  • Reach: SMS works on any mobile phone, ensuring universal accessibility without the need for apps or internet connections.
  • Engagement: With open rates over 98%, SMS broadcasting guarantees your message will be seen.
  • Cost-Effectiveness: Sending bulk messages is affordable, especially when using reliable platforms like Mobile Message.

What Does an SMS Broadcast Cost?
The cost of an SMS broadcast depends on the volume of messages you’re sending and the service provider you choose. At Mobile Message, our pricing starts as low as 2.5 cents per SMS (excluding GST) for large campaigns, making it one of the most affordable options in Australia.

With no hidden fees and the ability to scale your campaigns as needed, you can control costs while achieving maximum impact. To see a detailed breakdown of our pricing, visit our SMS pricing page.

Common Uses for SMS Broadcasting
Businesses across industries use SMS broadcasting for a variety of purposes, including:

  • Promotional Campaigns: Announce sales, discounts, or special offers to your entire customer base.
  • Reminders and Alerts: Send appointment reminders, payment due notices, or delivery updates.
  • Internal Communication: Keep your team informed with company updates or emergency notifications.

How to Get Started with SMS Broadcasting
Starting an SMS broadcast campaign is simple with the right platform. Mobile Message provides a user-friendly interface to:

  • Upload your contact list securely.
  • Create personalised messages using custom fields.
  • Schedule broadcasts for optimal timing.
  • Track delivery rates and engagement with detailed analytics.

Why Choose Mobile Message?
At Mobile Message, we specialise in helping Australian businesses reach their audience through reliable and affordable SMS broadcasting. Our platform is designed to make bulk messaging effortless while ensuring compliance with local regulations. With features like automation, advanced reporting, and competitive pricing, Mobile Message is the perfect partner for your SMS needs.

An SMS broadcast is one of the most effective ways to communicate with your audience at scale. With its speed, reliability, and unparalleled reach, it’s a tool no business should overlook. Ready to get started? Visit Mobile Message and take your communication to the next level!

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